Arhive behavioral business - BehaviLab

What Is Nudge, And Can You Use It In Your Business

Emilia Zăinel — Tue, 15 Aug 2023 10:51:13 +0000

Nudging is a subtle yet potent technique rooted in behavioral economics. It can transform customer journeys, enhance experiences, and optimize every facet of a business. (R. Thaler, C. Sunstein, 2008) Understanding the Art of Nudging Nudges are small, deliberate design choices that guide people’s decisions without limiting their options. These prompts leverage human psychology to […]

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Unveiling Customer Insights: Enhancing Product Innovation

Emilia Zăinel — Thu, 20 Jul 2023 17:00:52 +0000

The Challenge In the world of applications and digital services, understanding the needs and preferences of customers is paramount to ensuring continuous improvement and success. Our client, a food application, faced the challenge of comprehending their target audience deeply to enhance their product effectively. The Process To tackle this challenge, our team embarked on a […]

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How to use Information Provision – a Behavioral Economics Strategy

Emilia Zăinel — Thu, 09 Mar 2023 08:16:01 +0000

Information provision A short and easy, e.g., to use behavioral science => Information provision. Sometimes it’s just about providing the information to help people change their behavior. It’s one of the tools that we use in Behavioral Science. In some cases, it can motivate people to act if:1) the benefits are clear, and the individual can […]

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How does a Behavioral Economist look at a business?

Emilia Zăinel — Thu, 16 Feb 2023 12:16:21 +0000

Behavioral Science is a way of looking at a business How often did you find a solution before discovering more about the situation? I did that a million times before practicing Behavioral Science (BeSci). I had to discipline myself. Before applying any framework, I observe the context or talk with people. This is how BeSci […]

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What is Behavioral SCIENCE?

Emilia Zăinel — Fri, 03 Feb 2023 10:31:31 +0000

Behavioral science for your business Behavioral Science – studies how people make decisions, behave, and respond to incentives, programs, and policies. Behavioral Economics combines Judgment & Decision-Making, Psychology, and Economics. The behavioral science fields have identified over 200 biases and heuristics people use to make daily decisions. Behavioral Science, including behavioral economics, considers these to […]

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