What Is Nudge, And Can You Use It In Your Business

Nudging is a subtle yet potent technique rooted in behavioral economics. It can transform customer journeys, enhance experiences, and optimize every facet of a business. (R. Thaler, C. Sunstein, 2008)

Understanding the Art of Nudging

Nudges are small, deliberate design choices that guide people’s decisions without limiting their options. These prompts leverage human psychology to influence behavior. Think of them as the gentle nudge from a friend toward making a better choice.

Businesses can shape customer actions by employing anchoring, scarcity, social proof, and defaults.

The Most Common Nudges to Use:

Examples of nudges

Default Options: Set a desirable option as the default choice.

E.g., an online subscription service has the monthly payment plan as the default, nudging customers towards a more affordable option.

Social Proof: Display reviews, ratings, or testimonials to show that others have chosen your product or service.

This reassures potential customers and nudges them towards making a buy.

Scarcity and Urgency: Highlight limited availability or time-sensitive offers.

Phrases like “Only 3 left!” or “Offer ends in 24 hours” create a sense of urgency that nudges customers to take immediate action.

Anchoring: Present a higher-priced option first, followed by a slightly lower-priced choice.

The higher price is an anchor. It makes the lower price seem more reasonable and nudges customers towards the latter.

Progress Tracking: In apps or online platforms, show users their progress towards completing a task.

This nudge boosts users to continue and complete their intended actions, like filling out a profile or finishing a course.

Choice Architecture: Place the most popular option in the middle when offering different pricing tiers.

This nudge directs customers to choose the middle option, the balanced one.

Opt-Out vs. Opt-In: Design forms or sign-up processes so customers can opt out of certain features or emails.

This nudge encourages engagement and participation.

Visual Cues: Use arrows, images, or colors to draw attention to specific elements on your website or app.

These visual cues can guide users toward desired actions, such as clicking a button or filling out a form.

Reward Progression: In loyalty programs, nudge customers to achieve higher tiers by showing them how close they are to unlock more rewards.

This encourages them to keep engaging with your brand.

Feedback and Suggestions: When users are making choices, offer personalized suggestions based on their preferences.

This nudge can help them discover new products or services that align with their interests.

One-Click Purchasing: Simplify the checkout process by allowing customers to save their payment information.

This nudge reduces friction and encourages impulse purchases.

Personalized Recommendations: Use customer data to tailor recommendations.

This guides users toward products or services they’re likely interested in.

Gamification: Incorporate gamification elements, like progress bars or badges.

This incentivizes them to complete tasks or engage with your platform more frequently.

Feedback Loop: Encourage customers to provide feedback or reviews after a sale.

This nudge helps you gather valuable insights and increases customer engagement.

Emotional Appeals: Craft messages that tap into emotions, creating a connection with your brand. Emotional nudges can evoke empathy or a feeling of belonging, encouraging customers to take action.

How Can Behavi Lab Help?

1. Crafting Persuasive Customer Journeys

The customer journey is a maze of touchpoints—each of them with opportunities to influence decisions. We analyze your customer’s paths and identify key moments where nudges can direct them toward desired outcomes. By applying behavioral design principles, we can create a seamless journey that enhances engagement and boosts conversions.

2. Inspiring User Experiences

Nudges can improve user experience by simplifying choices and minimizing decision fatigue. From intuitive website navigation to user-friendly app interfaces, we excel in creating designs that guide users. Imagine a shopping experience where customers are gently prompted toward products aligned with their preferences.

3. Optimizing Advertising Strategies

Nudges can revolutionize your advertising efforts by making your messages more compelling and memorable. We can help you craft advertisements that tap into cognitive biases. It could be appealing headlines or strategically placed calls to action; we use nudges to drive engagement and conversions.

4. Transforming Marketing Campaigns

A well-timed nudge can be the difference between a scroll-past and a click-through. We specialize in creating marketing campaigns filled with behavioral design principles. We can help you use social proof for credibility, urgency for action, and personalization to resonate with your audience.

5. Designing Nudge Products

The products you offer are a canvas for behavioral design innovation. Incorporating nudges into your product design guides users toward optimal usage. Whether it’s designing a fitness app that celebrates small milestones or a finance tool that encourages responsible spending, we can help you create products considering human tendencies.


Nudges develop as a persuasive tool to create a meaningful impact in a world of choices. Behavi Lab is your partner in harnessing the power of behavioral design to elevate every facet of your business.

We help integrate nudges into your customer journey, user experience, marketing strategies, and product designs.

Emilia Zăinel

Emilia Zăinel

Behavioral Designer & Senior Trainer

Get in touch: hello@behavilab.com

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