CASE STUDIES - BehaviLab

Market Validation: Turning Custom Solutions into Scalable Success

The Challenge The client had a BtoB customer who asked for a customized solution for traveling. He wanted to determine if this solution could solve similar customer problems. He hired us to confirm/infirm the hypothesis before turning the customized solution into something scalable. The Process We…

Revamping Sales Strategies: Unlocking Cold-Calling Success

The Challenge With a desire to boost sales but uncertain about the most effective approach, our client sought our expertise to navigate the complexities of their sales process. Through in-depth interviews, we gained a comprehensive understanding of their context and challenges, leading us to focus on…

Unveiling Customer Insights: Optimizing Hot Leads Conversion for a Marketing Manager

The Challenge As a Marketing Manager, our client struggled to understand why hot leads from the product website did not convert into customers. The digital marketing agency had acquired these leads through organic and paid efforts, but conversion rates were not as expected. To uncover the…

Crafting Compelling Pricing Strategies for a Unique Video Content Platform

The Challenge When launching a new project, pricing strategy is paramount in effectively capturing the market. However, our client faced a distinctive challenge – their video content platform had no direct competitors to benchmark against. Without market comparisons, the client sought our guidance in devising the…

Unveiling Customer Insights: Enhancing Product Innovation

The Challenge In the world of applications and digital services, understanding the needs and preferences of customers is paramount to ensuring continuous improvement and success. Our client, a food application, faced the challenge of comprehending their target audience deeply to enhance their product effectively. The Process…