Emilia Zainel

Market Validation: Turning Custom Solutions into Scalable Success

Emilia Zăinel — Fri, 02 Feb 2024 17:24:18 +0000

The Challenge The client had a BtoB customer who asked for a customized solution for traveling. He wanted to determine if this solution could solve similar customer problems. He hired us to confirm/infirm the hypothesis before turning the customized solution into something scalable. The Process We went methodically to discover if there’s a market for […]

Articolul Market Validation: Turning Custom Solutions into Scalable Success apare prima dată în BehaviLab.

What Is Nudge, And Can You Use It In Your Business

Emilia Zăinel — Tue, 15 Aug 2023 10:51:13 +0000

Nudging is a subtle yet potent technique rooted in behavioral economics. It can transform customer journeys, enhance experiences, and optimize every facet of a business. (R. Thaler, C. Sunstein, 2008) Understanding the Art of Nudging Nudges are small, deliberate design choices that guide people’s decisions without limiting their options. These prompts leverage human psychology to […]

Articolul What Is Nudge, And Can You Use It In Your Business apare prima dată în BehaviLab.

Revamping Sales Strategies: Unlocking Cold-Calling Success

Emilia Zăinel — Thu, 20 Jul 2023 18:27:54 +0000

The Challenge With a desire to boost sales but uncertain about the most effective approach, our client sought our expertise to navigate the complexities of their sales process. Through in-depth interviews, we gained a comprehensive understanding of their context and challenges, leading us to focus on enhancing their cold-calling efforts. The Process To optimize the […]

Articolul Revamping Sales Strategies: Unlocking Cold-Calling Success apare prima dată în BehaviLab.

Unveiling Customer Insights: Optimizing Hot Leads Conversion for a Marketing Manager

Emilia Zăinel — Thu, 20 Jul 2023 18:12:41 +0000

The Challenge As a Marketing Manager, our client struggled to understand why hot leads from the product website did not convert into customers. The digital marketing agency had acquired these leads through organic and paid efforts, but conversion rates were not as expected. To uncover the underlying reasons and gain valuable insights, the client sought […]

Articolul Unveiling Customer Insights: Optimizing Hot Leads Conversion for a Marketing Manager apare prima dată în BehaviLab.

Crafting Compelling Pricing Strategies for a Unique Video Content Platform

Emilia Zăinel — Thu, 20 Jul 2023 17:59:09 +0000

The Challenge When launching a new project, pricing strategy is paramount in effectively capturing the market. However, our client faced a distinctive challenge – their video content platform had no direct competitors to benchmark against. Without market comparisons, the client sought our guidance in devising the optimal plans, encompassing design and pricing considerations. The Process […]

Articolul Crafting Compelling Pricing Strategies for a Unique Video Content Platform apare prima dată în BehaviLab.

Unveiling Customer Insights: Enhancing Product Innovation

Emilia Zăinel — Thu, 20 Jul 2023 17:00:52 +0000

The Challenge In the world of applications and digital services, understanding the needs and preferences of customers is paramount to ensuring continuous improvement and success. Our client, a food application, faced the challenge of comprehending their target audience deeply to enhance their product effectively. The Process To tackle this challenge, our team embarked on a […]

Articolul Unveiling Customer Insights: Enhancing Product Innovation apare prima dată în BehaviLab.

How to use Information Provision – a Behavioral Economics Strategy

Emilia Zăinel — Thu, 09 Mar 2023 08:16:01 +0000

Information provision A short and easy, e.g., to use behavioral science => Information provision. Sometimes it’s just about providing the information to help people change their behavior. It’s one of the tools that we use in Behavioral Science. In some cases, it can motivate people to act if:1) the benefits are clear, and the individual can […]

Articolul How to use Information Provision – a Behavioral Economics Strategy apare prima dată în BehaviLab.

How does a Behavioral Economist look at a business?

Emilia Zăinel — Thu, 16 Feb 2023 12:16:21 +0000

Behavioral Science is a way of looking at a business How often did you find a solution before discovering more about the situation? I did that a million times before practicing Behavioral Science (BeSci). I had to discipline myself. Before applying any framework, I observe the context or talk with people. This is how BeSci […]

Articolul How does a Behavioral Economist look at a business? apare prima dată în BehaviLab.

What is Behavioral SCIENCE?

Emilia Zăinel — Fri, 03 Feb 2023 10:31:31 +0000

Behavioral science for your business Behavioral Science – studies how people make decisions, behave, and respond to incentives, programs, and policies. Behavioral Economics combines Judgment & Decision-Making, Psychology, and Economics. The behavioral science fields have identified over 200 biases and heuristics people use to make daily decisions. Behavioral Science, including behavioral economics, considers these to […]

Articolul What is Behavioral SCIENCE? apare prima dată în BehaviLab.